Welcome to our latest blog post where we’ll be exploring a platform that has evolved from being a simple video-sharing site to an effective marketing channel – YouTube. In this article, we’ll delve into how you can leverage YouTube Shopping to showcase, promote and sell your products directly on the platform.
Create A Google Merchant Center Account
The first step to getting your products displayed on YouTube is to create a Google Merchant Center Account. This platform is specifically designed for businesses to upload their product listings for Shopping ads.
Create A Shopping Campaign
Once you have your products listed on your Google Merchant account, you should create a Shopping Campaign on Google Ads. Start by logging into your Google Ads account and click on the + CAMPAIGN button then go ahead to select Shopping.
Link Your Google Ads To Your Youtube Channel
After you’ve created your campaign, the next step is linking your Google Ads account to your YouTube channel. You can do this by signing into your Google Ads account, click on TOOLS & SETTINGS, then Linked Accounts. Lastly, click on YouTube and complete the process.
It’s important to ensure that you have a Google Ads account that’s linked to the YouTube channel where the video ads will run.
Link Google Merchant Center To Google Ads
The first step to using YouTube shopping is connecting your Google Merchant Center account to your Google Ads account. You can do this by going to the settings in your Merchant Center. From there, you can connect your Merchant Center account with your Google Ads account and enable YouTube for all of your products.
When you connect your Google Merchant Center account to your Google Ads account, it will automatically create a new product group for those products in the Google Ads interface. This allows you to organize and manage different products easily within one campaign.
Turn Your Youtube Videos Into Shoppable Ads
After linking all necessary accounts, you can finally add YouTube shopping cards to your videos. From your Google Ads account, navigate to Videos and then YouTube videos. Edit the video where you want to feature your products. Click on the Cards tab, click on the Add Card dropdown, and select Link to an approved website from the list. Add your product information.
While getting your products it may look like a daunting process, correctly executing these steps can provide remarkable rewards. It’s an excellent way to monetize your video content and get your products in front of a wider audience on one of the world’s largest platforms. The integration of shopping and video is a trend that’s set to keep growing, so make sure your business leverages it. Happy selling!